Creative Communication

Welcome to my website and blog. It has a new focus: COMMUNICATION. — marketing communication, interpersonal communication, public communication, communication that serves the purpose of achieving understanding, peace, and harmony in the world — at personal, local, and global levels.

The purpose:

To expand the concept of Internet marketing communication for small business to cover the full spectrum of communication that is important to entrepreneurs and business owners in both business and life.
We live in a world where communication is more extensive, pervasive, and disruptive than ever before in the history of mankind. So we have more creative and innovative opportunities to communicate for the greatest benefit to mankind than we have ever had before.
The home business owner and the very small business owner have lives where the roles of business, the home, and the community are tightly intertwined. The different roles require careful balancing. And unskilled communication patterns can both sabotage business and devastate relationships.
How to sort out those different roles and bring clarity of communication between them needs meaningful and committed information — more now than perhaps ever before in human history.

Focus

My focus is still on the home-based entrepreneur and very small business owner, primarily. But not just on the marketing aspect of business — on all the ingredients that contribute to a successful life — business, family, community, spiritual and personal advancement. All the ingredients of success.
Both the media and the messages will be looked at. They are so intertwined as to be inseparable when considering how to make them better. How the marketing message is composed must be related to the media that distributes it to the target market.

Categories

We’ll create conversations in the following categories

• Personal Communication — the one-to-one, casual or intimate personal interchanges of everyday life and business — drawing on practical advice, linguistics, and my fascination with words that work.
• Public Communication — the messages delivered to wider audiences thru mass media, “broadcasts,” and with special emphasis on public speaking to large groups.
• Marketing Communication — the messages and media specifically aimed at bringing products and services to the market, including branding and direct-response marketing.
• TeleCommunication — the electronic media that take personal communication to distant audiences via ever-advancing technologies, the impact these communication technologies have on the gamut of messages, and how to keep up with the ever evolving telecommunication world.

Communication has been a major focus of my life and career. My knowledge and experience in each of these categories is extensive — but far from exhaustive. I am not a great communicator. I am a competent communicator. I hope to make my thoughts and opinions meaningful thru conversations with my audience — to expand their value by leveraging the inputs of others.

How does an “architect” come to be an expert in communication? I will share that in more detail, but in the course of their work architects are engaged in many types of communication, and the design process leads to unique and creative ways of communicating. And architects think with both a wide-angle lens and a tightly focused lens, with a broad vision and a detailed definition.
Let’s explore this fascinating and essential world of communication together.
Come back to my site often.  Soon, I’ll provide ways for you to keep automatically updated, and to interact with comments and questions.  ‘Til then,  .  .   .  .